Ran Hattori Hanzo Shears social media accounts. On instagram, we began with 10K followers and I grew the page by 68K within the first year. The following year, I grew the grand total to 146K followers. I was generating around 250K a year directly via social media sales and built a community around like minded stylists and barbers. The content was educational, fun, and entertaining. I grew the engagement from a .02% engagement rate to a steady rate of 5% up to 10%.