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VOTING IS ESSENTIAL // An article written by Michael Evans

VOTING IS ESSENTIAL

written by Michael Evans

November 3 can’t come soon enough. It’s the 2020 presidential election, and so much is riding on what experts are calling the “most important election of your lifetime.” But, they say that every election – and they’re never wrong. 

Each passing year seems to become more politically charged than the previous, for better or for worse. Is it the culmination of several issues that have been bubbling up over the years that are simultaneously reaching their boiling points? Or is it that our society has more exposure to news, infotainment, information, and misinformation than ever before? Perhaps it’s a domino effect, a ball of wax, a house of cards, or whatever analogy you choose to describe the ongoing issues that continue to build upon one another?

Likely, the answer is “all of the above” that’s led to our nation’s current state of affairs. 

For the first time in over a century, a global health pandemic has transformed the world, with the coronavirus infecting millions, and killing over 500,000 people since the beginning of the year. We’ve tackled COVID-19 head-on with everything from sheltering in place, to social distancing, cancelations, shut-ins, shutdowns, mask wearing, and hand washing. 

What once felt like a team effort to defeat this virus has undeniably turned into a political firestorm. Leaders from all three levels of government in every state and community have approached the pandemic in very different ways: the mayors of Las Vegas and San Francisco, for instance, are polar opposites in how they’ve dealt with COVID-19  (I’ll let you decide which one is good and which one is atrocious). 

The government actions and/or inactions to the crisis have sparked pushback from citizens who have felt their voice was not heard. In Ohio, protestors swarmed the home of the state Director of Health, Dr. Amy Acton, who signed executive orders alongside the Governor, to which groups of Ohioans took opposition. Acton has since resigned from her role, in what some say was a result of these demonstrations.

In the midst of the pandemic, protests flooded the streets of cities nationwide in response to the death of George Floyd, a black man, at the hands of Minneapolis police. This tragedy reignited the Black Lives Matter movement, calling for policy changes to address systemic racism within law enforcement and other industries. A spotlight has been placed on racially insensitive and inequitable aspects of our culture, resulting in the removal of Confederate statues and flags, revisions to politically incorrect brands and logos, and the inclusion of more diverse representation of BIPOC.

Still lingering on the minds and hearts of many is the presidential election of 2016. Whether or not your candidate of choice was declared the victor, the events taught us a great deal about the electoral process. What happened with the popular vote may leave you discouraged in the voting system (or encouraged, depending on whether you’re a glass half empty or a glass half full kind of person). But let’s not forget about the many elections before and since then that were “too close to call,” required recounts, and were determined by literally just a handful of votes. Long story short: your voice and your vote matter.

While many issues have snagged national headlines, change truly happens from the bottom-up.

Not all ballot initiatives are as divisive or controversial as immigration or women’s rights, but they are just as important. Many issues on the local level directly affect your day-to-day life and livelihood. Parks, schools, police, roads, libraries, and the local economy are all determined by you showing up to the polls each election season. This is why being civic minded in every way possible is a right and privilege that we must take seriously. 

Educate yourself, register to vote, and show up to the ballot box this November 3. Change can only happen if we all do our duty. Your life, and the collective lives of our nation, depend on it. 



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Michael Evans currently resides in Ohio. Michael is a lover of travel, writing, Disney, fitness, and all things Ohio.

Michaelevans
Lauren Curl
My Favorite Color Duos

Picking Two Colors that Go Well Together Can Be Hard…

Don’t you worry about a thing. I’ve composed a fun little pic of a few of my favorite color duo’s together. So sit back relax and picture your brand streamlined with one of these duos.

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So keep calm and carry on.

Lauren Curl
hiring a Brand Designer

SO, YOU HAVE SOME QUESTIONS ABOUT BRANDING AND MARKETING?

LOOK AT YOU GO! YOU’VE HIRED A BRAND DESIGNER! MAYBE YOU’RE THINKING OF HIRING ONE BUT EITHER WAY, YOU’RE ON THE RIGHT PATH. THERE’S SOMETHING THAT CAN BE SAID ABOUT PEOPLE WHO TAKE THE COURAGE TO GET SERIOUS ABOUT THEIR BUSINESS. IF YOU’VE NEVER WORKED WITH ONE BEFORE, HERE’S SOME THINGS THAT YOU SHOULD EXPECT.

 
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INSPIRATION

Your designer should be able to help you find the inspiration that you need to help create some of the finer details in your company. They will help guide you into figuring out who your target audience is, what type of message you want to convey, and all the other little details in between. You should have a firm idea of what your mission and motto is. You should also have a firm umbrella idea of what you’d like your brand to be visually. Whether that is minimalist, or colorful, or whatever you really want it to be. Graphic Designers are hella visual, so when you’re explaining what you want your biz to look like, I’d suggest you have an array of photos of things that inspire you, colors that move you, and other things that are visually pleasing to your mission statement. After all, they are here to help you design your logo, your color palette, help create a huge identity for your company. It’s an easier process if you have some inspiration already.


YOUR IDEAL CUSTOMER

Having an idea of what you’d like your ideal customer to be is a big plus, but if you aren’t sure yet - that’s probably one of the reasons you’ve hired a branding specialist. What type of shopper to do you do around your store? What are they wearing? Who are they with? These are all things that help make your identity as a brand. Knowing what you want your ideal customer to be will open the doors to statistics and really honing in on what type of things these customers enjoy.


TIMELINE

Your Graphic Designer is ready for you. Are you ready for them? Do you have a timeline of how quickly you want your brand up and running? Is it weeks away? Or is it years? If it’s years away - I’d say hold off on getting a brand curator until you’re ready to rock and roll. Most projects that Graphic Designers are doing are completed within 4-8 weeks. The best way to figure out when you need one, is to schedule a consultation with one.


GATHER YOUR CONTENT

Pinterest or your phone are a wonderful place to store any content that may be needed for a designer to create your art. You should be collecting graphics, photography, wording that you like, color palettes, etc. All of these things will help streamline your branding process. It also helps make the Graphic Designers job easier because they can see how you’d like some of that concept incorporated into your branding. Doing this, you and the designer can ultimately avoid any unnecessary revisions. Those can cost you extra money and there’s no point in that when you can just do a little homework on things you like.


I hope this help you create a clear level of communication between your graphic designer and yourself! When there are REALLY CLEAR lines on communication, it only helps this process!